You know, not living in the dark ages.
Sometimes I'm wrong.
I saw this ad in the weekend's papers - or the recyclable packaging for copious promotional material posing as a newspaper here in W.A.
Immediately I was struck by the stereoptype switch or role reversal depicted in it.
|Could be the cover of a houswives' raunchy magazine, really.|
But their target market would have on some level, right?
Well, I did.
If you're still in the dark, wondering what I'm banging on about
- the man is vauuming.
The man. While the woman looks on.
If I wasn't already in a happy, committed relationship with my own beautiful Dyson I may have considered such a purchase.
Magoo and I would love to watch Hubby enjoy a spot of vacuuming while looking on from the clean couch in our pristine finest.
There my 1950s-esque self was, thinking that they were cleverly and subtley turning society's stereoptypes on their head in this avant garde campaign.
Later that day, I opened Kate's blog (Our Little Sins) to realise that it was probably only my personal stereotype that this ad was actually challenging
She featured a pic of her man, the Innovator, vacuuming their place.
(Love the blur effect too. We can't show you this man's face because he is in trouble with men like Shar's Hubby for raising the bar.)
The pic didn't actually show gorgeous Kate and her children reclining and gazing on with familial pride and adoration - but I'm sure they were.
So, there you go.
A raging dinosaur I am.
Guess I'd better go back to my rightful place in the kitchen now.
Did you notice / care that the handsome man was happily engaged in housework?